Automask.AI is a data anonymization platform that automatically detects and blurs faces and license plates in images and video, so organizations can store, share, and analyze visual footage without exposing anyone’s personal information. You upload files through a web browser or FTP server, Automask.AI processes them automatically and returns anonymized results ready to use. From a single image to enterprise-scale pipelines, it processes footage from 170+ countries and adapts to a wide range of real-world scenarios.

Data anonymization is an approach to remove personal information so that individuals can no longer be identified, either directly or indirectly. For visual data, that means detecting and irreversibly blurring identifying features such as faces and license plates. 

It’s effective for compliance because of one key fact: under privacy laws such as the GDPR, properly anonymized data is no longer considered personal data, and therefore falls outside the scope of the regulation. This matters for visual data especially, which often captures people incidentally – bystanders, passing vehicles – where obtaining individual consent is impractical or impossible. By anonymizing footage instead, organizations can continue using data for analytics, research, and AI training, but no individuals will be exposed in the anonymized footage. 

Anonymization doesn’t by itself make an organization fully compliant — that still depends on lawful processing and compliance-related governance — but it removes the underlying privacy risk in images and video at its source. 

Yes. As a data processor, Automask.AI handles your footage in full accordance with EU privacy law at every stage of processing.

Our anonymization pipeline is certified to internationally recognized information-security and privacy standards: ISO 27001 (information security management), ISO 27701 (privacy information management), and TISAX (the automotive industry’s trusted information-security assessment).

Automask.AI currently offers cloud-based deployment, accessible via browser or FTP from any location. For organizations with specific security or data residency requirements — such as keeping footage within a private network, on-premises deployment is available on request.  

• Cloud — fastest to get started, no infrastructure needed  

• On-premises — for enterprises with strict data sovereignty or air-gapped environments  

Yes. Automask.AI offers multiple integration options depending on your technical setup. You can generate an API key from your account to connect Automask.AI directly to your own applications. We can also support custom workflows to your needs. Want to learn more about how we can support you? Contact us on support@automask.ai. 

Based on benchmarks using public datasets and well-defined evaluation criteria, our anonymization technology achieves up to 99% accuracy for both faces and license plates. Performance remains consistent across a wide range of real-world conditions, including variations in lighting, weather, camera angles, and mounting positions. We also conduct ongoing quality checks and continuously improve our models to maintain high performance over time.

Automask.AI offers simple pay-as-you-go pricing at €15 per GB of data processed (excluding VAT). There are no subscriptions or minimum commitments — you only pay for what you use.

Simply top up your account with the amount you need. Processing costs are automatically deducted from your balance, and you can monitor your remaining credit at any time. To estimate your costs in advance, use our built-in credit calculator. Enter the number of images or videos you plan to process and their average file size, and you’ll get an instant cost estimate.